WelcomeHome Software Launches Revolutionary CRM for Senior Living

WelcomeHome Software has announced the expansion of its product offering with the launch of a modern customer relationship management (CRM) platform designed specifically for senior living operators.

After two years of development in collaboration with senior living thought leaders, the new CRM provides Sales Directors with advanced technology, business intelligence, and communication tools to attract and convert prospects more efficiently. The CRM features a Virtual Sales Assistant that automates repetitive administrative tasks, organizes the sales team's day, recommends next steps, drafts and sends emails, connects calls, and tracks activities. According to Debbie Howard, CEO of Senior Living SMART, this automation saves each salesperson an average of six hours per week.

Vitality Senior Living of Brentwood, Tennessee, was among the first to pilot the software. Amanda Arnouk, Vitality’s Manager of Branding and Marketing, highlighted the CRM's customizability, integration capabilities, task automation, and insightful reporting. She noted that users spend less time on note-taking and more time connecting with prospects.

John Lariccia, WelcomeHome’s co-founder and CEO, stated that the mission was to make the lives of sales and marketing teams easier while improving the economics and operation of their communities. The company also launched a redesigned website to make evaluating and selecting a CRM easier, providing detailed information on the product, pricing, integrations, and news.

Casey Byrnes, VP of Sales and Marketing at Wickshire Senior Living, described WelcomeHome as the best all-around CRM for senior living.

About WelcomeHome

Founded in 2017, WelcomeHome provides technology for sales and marketing professionals in the senior living sector. Its signature platform is a proprietary CRM software system delivered as a service.

Questions can be directed to Teddy Helfrich at Teddy@welcomehomesoftware.com.

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FAQ

Why did WelcomeHome build a CRM?

The founders, with nearly two decades of experience working with senior living operators, recognized widespread frustration with existing CRMs. Many lacked robust functionality or were outdated. WelcomeHome aimed to provide a superior solution.

What was the process?

The development process involved partnering with operators and senior living sales and marketing executives to understand their needs and pain points. After months of research and solution development, the CRM was built and refined, including 328 changes during the first pilot month.

What’s special about WelcomeHome?

WelcomeHome stands out for its:

1. 1.Customization: Operators can tailor metrics, stages, and information views to their needs without technical expertise.
2. 2.Automation: The CRM acts as a Virtual Sales Assistant, automating responses, recommending next steps, and connecting calls.
3. 3.Reporting: Structured, customizable, and clear reporting with tiered permissions and scheduled distributions.
4. 4.Mobility: Designed for use on any device, enabling users to work from anywhere with features like talk-to-text and integrated communication tools.

Is now the right time for a new CRM?

Switching CRMs can be challenging, but having the best tools is crucial, especially with declining lead volumes and longer decision timelines. WelcomeHome offers features such as immediate personalized responses, recommended outreach, video integration for virtual tours, and full mobile functionality.

What results have you seen?

Users save an average of six hours per week and have seen improvements in close ratios, with some increasing by up to 12 percentage points.

Where are you going from here?

WelcomeHome aims to continue supporting its clients and partnering with providers seeking advanced technology for their sales teams.