The Future with Brooke Saxon-Spencer
In the November 2024 episode of WelcomeHome's Living Room Webinar, Brooke Saxon-Spencer, VP of Marketing at Claiborne Senior Living, highlighted the shift from aggregator to internal lead sources in senior living marketing and emphasized that the effectiveness of AI in the industry depends heavily on the quality of data inputs, with new episodes continuing monthly into 2025.
In the November '24 episode of WelcomeHome's Living Room Webinar, Brooke Saxon-Spencer, VP of Marketing at Claiborne Senior Living, discussed the evolving landscape of lead sources and the potential impact of AI on the senior living industry.
Key points from Brooke:
- Lead sources are moving away from aggregators and shifting towards internally based lead sources.
- AI output quality depends on the quality of data input; AI can be simple if approached correctly.
- Better data inputs lead to better AI outputs.
Each month, the Living Room Webinar features guests and insightful data in a 30-minute format, with new episodes coming in 2025.