Senior Housing News Sales and Marketing Summit Recap

We had a fantastic time at our Living Room Webinar live from Bonita Springs, Florida! It was packed with expert insights, actionable strategies, and plenty of fun.

WelcomeHome's Chris and Emily were joined by industry leaders who shared their knowledge and thoughts on how technology can improve senior living. We explored the evolving landscape and the strategies senior living providers are focusing on in 2025.

Here's some of what we covered:

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  The Future:

  • ​Michelle Curnow, VP of Sales and Brand at Asbury Communities, shared predictions for the future of senior living. The next 10 to 15 years will be critical in redefining how society views the industry, so providers are showcasing vibrant, fulfilling community offerings.
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  Digital Sales:

  • ​Understanding the modern consumer journey, with its emphasis on online research and digital engagement, is paramount to senior living success. Providers are investing in robust online content and digital sales strategies to meet tech-savvy future residents where they are.
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  The Next Generation:

  • ​Ryan Mills, Director of Strategic Partnerships at Accushield, discussed strategic partnerships and collaborative approaches as the industry adapts to baby boomers. This means understanding their unique needs and preferences and tailoring services and marketing efforts.

WelcomeHome is committed to equipping senior living providers with the tools and insights they need to thrive. Stay tuned for our next webinar April 24!