Marrying Marketing and Sales Platforms
WelcomeHome is a senior living industry CRM that uniquely integrates with HubSpot to seamlessly connect marketing automation and sales by capturing and sharing detailed prospect engagement data, enabling sales teams to have informed conversations from the start and marketing teams to track tactic effectiveness throughout the sales process.
In a typical year, over 10 million seniors will consider moving into a community. However, only a small fraction—less than 8%—will actually move in.
But what about the other 9 million who don’t? They don’t simply go away. For your sales team, though, it’s not feasible to spend valuable time talking with every possible prospect.
That’s where marketing automation and WelcomeHome can help.
WelcomeHome is the only CRM in the senior living industry that fully integrates with HubSpot.
When seniors and their families are in the nurture stage—gathering information on a community’s website, taking surveys, downloading brochures—that information is stored within HubSpot or another marketing automation platform. Once the family is ready to visit a community or talk with a sales professional, all of that prior activity is automatically recorded in their record within the CRM. This means the salesperson knows more about the senior from the very first minute.
Almost as importantly, as the senior moves through the sales process, that information is fed back to HubSpot. This allows your marketing team to know what tactics are working.
Seamless integration to make community operations better. That’s what WelcomeHome is about.